Project 10 Announces New Management Team

15th June 2023

FOR IMMEDIATE RELEASE

– Shelby Bronstine and Shonna Foster promoted to new roles for the acclaimed production company behind SON OF A CRITCH, KIDS IN THE HALL, JANN, and more –

– New and improved website www.Project10.ca launches today –

TORONTO (June 15, 2023) – In advance of the start of production of Season 3 of its hit CBC comedy SON OF A CRITCH in July, Andrew Barnsley, CEO, announced today the new management structure of leading scripted comedy production company Project 10 Productions. Shelby Bronstine has been promoted to Associate Producer and Manager, Business Affairs; Shonna Foster has been promoted to Director of Development; and Vicky Foley and Krista Lazaridis join the company as Manager of Digital Media and Administrative Assistant, respectively. All four are supported by Brandon Davis, Chief Operating Officer.

“As Project 10 heads into a busy and exciting period of development and production, we are thrilled to recognize Shonna and Shelby’s contribution to our organization with promotions, and welcome Vicky and Krista as well,” said Emmy and Golden Globe Award winner Barnsley. “With these four dynamic women on board, Project 10 is well positioned to deliver for creators and buyers alike.”

The announcement comes as the company re-launches its website www.Project10.ca today and puts the finishing touches on a notable development slate for the year ahead.

Project 10 is also ramping up for the summer shoot of the third season of its top-rated comedy SON OF A CRITCH (co-produced with Take the Shot Productions in association with Lionsgate and CBC). Recently sold to The CW, SON OF A CRITCH will make its American television premiere on July 24. Season 1 of SON OF A CRITCH has also been sold to several European broadcasters, including Paramount + in the U.K, and was recently a Top 3 finalist for the Canadian Screen Awards’ Audience Choice Award.

Meet Project 10’s new management team:

Shelby Bronstine

Associate Producer and Manager, Business Affairs

Shelby Bronstine is responsible for all aspects of the company’s business affairs and operations, including budgeting, funding, and business development. As Associate Producer, she represents P10 during production, liaising with co-producers, broadcaster/streamers, and distributors. Bronstine previously developed her business and production strengths at Legend3D and Spin Master. She is a graduate of the Toronto Film School.

Shonna Foster

Director of Development

Shonna Foster is responsible for overseeing Project 10’s robust development pipeline, including managing relationships with broadcasters, streamers, agents, and creators. The award-winning director/producer has more than 15 years of experience in both creative and business roles at internationally recognized production and distribution companies. Foster holds a BFA honours degree from York University.

Vicky Foley

Manager of Digital Media

Vicky Foley is a digital media specialist based in Newfoundland and Labrador responsible for aligning the company’s business goals and growth plan with strategic digital executions. After spending five years in increasing roles of responsibility at marketing agencies, Foley specialized in digital media and joined the P10 team after acting as Social Media Manager for SON OF A CRITCH. Foley also manages social media and strategy for Red Lab.

Krista Lazaridis

Administrative Assistant

Krista Lazaridis provides comprehensive executive support for P10’s CEO, COO, Associate Producer, and Director of Development. As Administrative Assistant, she maintains all administrative and office operations. Previously employed at MGM Studios Inc., Lazaridis holds an Honours Bachelor of Arts in Sociology from McMaster University and a Postgraduate Certificate in Human Resources Management from George Brown College.

About Project 10 Productions Inc.

Established in 2009, Project 10 is a television production company based in Toronto specializing in scripted comedy. As a go-to partner for domestic and international creators, broadcasters, streamers, and distributors alike, the company works closely with high-profile talent to develop and produce compelling and innovative content for the worldwide marketplace.

Project 10 specializes in production and creative services and has a proven track record of generating world-class episodic television. The company is currently producing the hit comedy SON OF A CRITCH (39 x 30) for CBC. Sold internationally including to The CW in the U.S., where it will make its American debut July 24, the first season debuted as the most watched original Canadian comedy in the country and continues to be one of the most-streamed comedies on streaming service CBC Gem.

Project 10 also produced the highly anticipated return of KIDS IN THE HALL in partnership with Lorne Michaels’ Broadway Video for Amazon Prime. As well, the company’s three-season hit CTV series JANN (22 x 30), co-created by and starring award-winning recording artist Jann Arden, continues to stream on the streaming service Crave. Project 10’s credits also include the sitcom SPUN OUT (26 x 30) for CTV, the Family Channel/Netflix series MY PERFECT LANDING (15 x 30), the digital series TOM GREEN’S SNOW JAM for CBC Comedy, the sports documentary series, SPORTS ON FIRE (6 x 30) for TMN and Movie
Central, and the award-winning feature documentary SPIRIT UNFORGETTABLE for HBO Canada. Principal executives for Project 10 Productions Inc. are Chief Executive Officer Andrew Barnsley, an Executive Producer on CBC/PopTV’s SCHITT’S CREEK, which won a record-setting nine EMMY Awards including Best Comedy Series in 2020; and Chief Operating Officer Brandon Davis. Learn more at www.Project10.ca.
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For more information:
Vicky Foley | 709.325.1595 | vfoley@project10.ca